Being social means everything. Being socially active, socially aware, socially connected, socially educated...the list goes on and on.
It's really very much rather like dating. Really. I'm not joking.
The dating scene is pretty much the same as the social media scene.
The same basic rules apply. "Don't be stupid." "Be interesting." "Remain authentic." "Don't get yourself into - or stay in - a dangerous situation." "Be careful." "Pay attention." "Stay focused on the task at hand." "If you screw up, own it, but please, try not to screw up." "Yadda yadda yadda."
Sure there are some addendums...like "Don't get naked the first date," can be translated into, "Don't post naked pics of you on Facebook." And the same idea can be evident when trying to understand how to engage in proper social media relationships as much as how to best understand the complications of the dating scene.
For instance, in trying to analyze an evening spent at a bar mingling with new faces, one can never quite estimate how the experience turned out for others in the mix. At the same pace, one can never quite determine for sure how others will take a particular online experience; whether it's a chat session, blog post, Linkedin message, Tweet, mobile status update or other. So that's why the rules are so important. Not just to uphold, but also to understand. Both the dating scene and the online environment are fraught with error and potential disaster, let's face it. The better your filter to decipher through all the nonsense and facts, the better off you will be.
Here is a good read from the New York Times when it comes to understanding pitfalls and pleasures of having so much opportunity in a world that seemingly gets smaller and smaller each passing day.