One in the Same. Money and Donuts.
Employee engagement and customer satisfaction. It's one in the same, yes?
Anyway you dissect it, everything has to do with something. Furthermore, everything has to start somewhere. And in business, things start internally. With the employees. That's why I believe that a business' best brand advocates are the ones who live and breathe the product every day. Sure, the customer is always right. And they are the lifeblood to a succesful organization that delivers returns to stakeholders, no doubt. But the ethical foundation of a company is set with the mindset of the employee and therefore all things cascade according to employee engagement.
How does your organization stack up when it comes to global brand advocates (employees) and how they feel about your company? Forget about your customers recommending your product. Would your employees recommend your product? If the answer is not crystal clear, you have a problem.
Take a look at a screen shot from Zeke Camusio's marketing blog. He makes a lot of sense when he offers up 7 internet marketing lessons from lessons learned. But for this blog post, I ask that you concentrate on lesson #2 and apply it toward your employee engagement ideals.
Need more proof? Keep reading...