She brings home the bacon and fries it up in a pan. She is the head of household. She is the one responsible for purchasing the bacon, laying it out for all those to consume and probably cleaning up the mess. She shops online to save time and money and she deserves and demands the best. She is very social; online and off and sometimes both. She rewards the best with loyal business and often becomes a machine of advocacy for brands she falls in love with. She will move mountains to get to joy and will endure pain beyond imagination for those she loves. And she shares these life experiences with others. She is visually inspired and uses Instagram, Path, Pinterest and other photo-sharing sites to showcase her handiwork, share her recipes, styles and heartbreaks. She uses Facebook to stay in touch and she maybe even Tweets out the most hilarious or anxious parts of her day as a way of telling others that follow in her foot steps one simple message: it's all okay. We are moms and we can do this shit. If she is happy, you can tell by her most social activity. If she is not happy, you better get the hell out of the way. And for the love of god, you better make it all better if you are to blame.
I'm not saying she does it all. But let's face it. She. Does.
If she is your mom, or your wife or your partner in life/crime, you better listen up. If she is your target, then you better know all this already. Or suffer the consequences of ignoring and being ignored by the biggest group of influencers on the web.
•Women control more than 80% of US spending. (Source: Fast Company) That’s $5 trillion by 2014, according to the World Bank.
•83% want deals and promotions, 70% want rewards programs, 58% want exclusive content, 55% want feedback on new products (source: AllTwitter)
•About 1 in 3 blogger are moms. (source: Hubspot)
•Moms on Pinterest continues to grow every day, with almost 5 million American moms visiting the site, up nearly 33% from March 2012. (Source: Nielson)
•According to the same Nielson report, at least 50% of moms use social media via mobile phone. Among US subscribers, more than 54% of moms own smartphones. (Source: Nielson)
•Moms are 85% more likely than the general population to share frequent advice about beauty and cosmetic products, 28% more likely to provide frequent advice about online shopping/e-commerce and 6% more likely to post a product review online (Source: Nielson)
•Globally, women consumers control $20 trillion in consumer spending. They make the final decision for buying 91% of home purchases, 65 percent of the new cars, 80% of health care choices, and 66% of computers. (source: Fast Company)
•Furthermore, 92% of moms active in social media buy products as a result of a social media recommendation.(Source: PRNewswire.)
Before you doubt the power of social moms, think about the fact that every minute of EVERY day...
- 100,000 tweets are sent
- 684,478 pieces of content are shared on Facebook
- 2 million search queries are made on Google
- 48 hours of video are uploaded to YouTube
- 47,000 apps are downloaded from the App Store
- 3,600 photos are shared on Instagram
- 571 websites are created
- $272,000 is spent by consumers online (source: AllTwitter)
Indeed, she deserves it all. Thanks mom!