And times are tough right now, so less people are buying and more people are looking; so that feeds the need to produce compelling offers targeted to specific potential buyers and those they would likely share their findings with. It's a competitive sport, really, and the winner is the person who goes home with the most in their shopping cart and the least on their credit card. And in the heat of the shopping hunt, we CERTAINLY don't want to pay full price.
But what happens when the sale price becomes the full price? Will consumers demand an even lower threshold or will brands start delivering a tiered selection of wares in order to withstand purchasing power pressure.
In my head, here is what I imagine...
"Don't want to pay $1200 for a pair of
Seriously, how could you resist?
Unless, of course, quality really does not matter anymore nor does the overall consumer experience. If that's the case, it's a game changer in the contact sport of social shopping. If that's the case, then we really have other problems to think about, I would guess, and the issue is no longer about paying full price, but paying in the first place.