For this topic, I'll focus on
Walk into a bar. Hoist yourself up on a stool and scream out the following, "Who is going home with me tonite?"
And likely, you will go home with a consenting adult after the evening plays out. Maybe not at that bar, maybe not without paying, but the fact is, there is an increased chance of you going home just because you so obviously threw your hat in the ring. With social media, same thing. By engaging in the very least, you are participating. By participating, you have a place at the table.
I believe in that methodology. But I also believe it can get a hell of a lot better if you 1. are authentic and 2. have a plan.
Here are a few things I have noticed are signs that you may be dealing with a good guy, afterall.
1. They post relevant, original content at least twice a day for 5 out of the 7 days.
2. They post original content roughly 50% of the time. The other 50% of the time, they reTweet.
3. When they reTweet, they reTweet relevant content.
4. They follow relevant people.
Let's take a closer look and break this shit down. (Now we are going to talk about dating.)
1. They post relevant, original content at least twice a day for 5 out of 7 days. Which is another way of saying that they can carry on a conversation about interesting topics without being a douche. Furthermore, they can carry on interesting conversations without spouting one factoid or one celebrity quote after another. They actively engage in conversations that tell you a little about themselves and their passions, lifestyle, ambitions, insecurities, dreams and character. Imagine that. Meeting someone who is willing to show you a tiny piece of them in hopes you will want to see more. At a bar. From a brand. Good luck.
2. They post original content roughly 50% of the time. The other 50% of the time, they reTweet. Don't get me wrong. I love the facts. I love good quotes. I love meeting people who are hooked into the trending topics and know more about Snooki or Rachel Zoe than I do. And I really love learning new things from other people. So what I am saying here is exactly the same thing Dr. Oz would likely prescribe; that a healthy balance is good.
3. When they reTweet, they reTweet relevant content. Again, it's important to note the the assumption that they are engaging regularly and robustly is a given. Otherwise, why show up at the party at all? (In social media, these are called lurkers. In real life, these are called stalkers.) So when they do throw in some non-original content in the conversation, it should really be relevant. In
4. They follow relevant people. This one I can't stress enough. I really expect big things from this area of content curation in the near future. As people really start to appreciate