Global reach and appeal.
Unending resources and resourcefulness.
Powerful engineering minds.
Creativity and insight and market leadership.
But it's no Reebok.
Reebok has sex appeal.
It's latest marketing ploy.."Get a better butt," is, well, totally sexy.
Who cares about engineering and patents and IT processing and strategic reverse lean remanufacturing, logistical prowess and global distribution centers when you've got sex.
Sex sells. And guess who is buying? Everyone. Regardless of whether or not they realize it. Oh, you can bet your sweet ass they are buying...
An article back in February documented
What's going on,
Perhaps Google should enlist Justin (Timberlake, not Bieber) to assist in bringing the sexy back (or introducing it in the first place) to a company that is most likely sexy on it's own, just refuses to acknowledge that the true definition of sex appeal is in the eye of the beholder. I would say that a global marketing campaign that is born out of sexuality instead of functionality (but obviously contains relevant components of both) would be a recipe for success in the realm of social media.
Honestly, it's not bad to be both sexy and smart.
Behold, sir sexiness...