Everyone Wants to Matter

Everyone wants to matter. Some people want the whole world while others sleep soundly knowing that a single soul out there rests with the same amount of interest and care as they, for they.

So that's really my biggest problem with continuous partial attention. What? You don't know what that is? Yes. You. Do.

It's the fact that email dictates our work flow instead of supports it. It's the reason for articles on blackberry etiquette. It's the guy at a coffee shop ignoring his beautiful date. It's the mom on the soccer field feverishly checking her Facebook. It's me shopping online while at the same time writing a blog post while walking the dogs and putting on shoes while texting my sister. And it's not multitasking, folks. Nope. It. Is. Not.

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