It's called the amygdala and it works wonders, really
Marketing is a lot like love.
The endless plight for connection. The goal of unfettered attention and eventually, real and true engagement. Advice is often the same, too. For both marketing and love: Use color. Use images. Aim for a gut reaction.
Above all else, remain human when dealing with individuals who have a primitive brain. That's all of us, by the way.
Ah, but what about the human heart, you ask?
It's all in the eye of the beholder, right? Or is it all in the bag? Or it is the bag that's on your head?
Check out loveflutter.com and get exposed to a new way of chasing torrid love affairs of the heart. It's a speed dating business in the business of masking our real identities with brown paper bags adorned with individual creativity. That's right, you show up, craft up a brown paper bag and wear it for the evening. Wearing this bag on your head allows your personality to shine, but let's face it. If the actual designed bag doesn't appeal to someone else's amygdala, then it's likely that the cat will remain. In the bag. And there will be reduced hope for true and literal connection. Just like good old-fashioned marketing aims to do each and every day.